About Our Expert Finance Advisor Service

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About Us

Who We Are: Loan Strategists Who Think Like CFOs, Not Salespeople

At SS Fin Advisory, we don’t “process loans”—we engineer loan strategies.
We don’t just save you interest—we reshape your financial story.
Whether you’re a salaried homeowner tired of draining EMIs or a business owner drowning in cash flow chaos, we’re here to flip the script. No bank bias. No product-pushing. Just radically honest advice that helps your money breathe and your mind sleep.

To build a financially literate India—where every borrower knows their rights, their options, and their power.

🔹 Our Vision

Slash 15–30% of your home loan interest through smart restructuring.
Supercharge SME cash flows with razor-sharp working capital planning.
Deliver zero-commission, strategy-first advisory that serves one interest: Yours.

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How It All Began

Too many Indians are overpaying. Quietly. Every month.
Not because they chose the wrong bank.
Because they never had a strategist on their side.

SS Fin Advisory was born when our founders, Somnath Sarkar and a powerhouse team of ex-bankers, decided to switch sides. After decades in India’s biggest banks, we saw the pattern:
Banks sell. Borrowers surrender. Wealth leaks.

We built SS Fin Advisory to end that cycle, with bank-neutral, intelligence-led, borrower-first advisory.
Make your loans work for you, not the other way around.

🔹 What Sets Us Apart

❌ Loan Agents ✅ SS Fin Advisory

Paid by banks, Paid by you—so we work for you
Sells loans, Sells savings
One-time process , Ongoing strategies
Bank biased Lender neutral
We aren’t in this for volume. We’re in this for your victory.

🔹 Who We Work With

We serve borrowers who demand more than just “approval”:

🏠 Salaried professionals with ₹30L+ home loans
📈 Business owners juggling loans, OD/CC, and sleepless nights
💰 HNIs with loan portfolios that deserve better ROI
🏢 SMEs & MSMEs ready to get smarter with working capital
🏡 Property owners exploring LAP or consolidation

🔹 Our Values (No Buzzwords. Just Truth.)

Integrity: Your loan is our strategy. Not a sales target.
Transparency: No fine print. No backdoor payouts.
Impact: If we don’t save you money, we haven’t done our job.
Education: We don’t just guide—you grow with us.
Real money.

Real relief. Real strategy.

About The Founder

Meet the Brains Behind the Strategy

“You don’t need another loan. You need a better plan for the ones you already have.”

👥 The Core Crew

Get Started

Somnath Sarkar

Co-Founder & Chief Strategist

It’s Time to Make Your Loan Smarter Than Your Bank

You’ve paid long enough. Now let your money work for you.
👉 Book Your Free Strategy Session Now
Let’s turn your loan into a lever for growth, not a chain of debt.